R13
R13
Bold and unapologetically authentic, R13 has forged a global identity defined by its raw, edgy reinterpretation of American sportswear and denim. Born in New York and rooted in the spirit of rebellion, the brand is celebrated for its luxury craftsmanship, defiant silhouettes, and rock-infused aesthetic that resonates with those who embrace attitude as much as style.
Breakout Digital Launch
R13’s Tmall launch delivered exceptional early momentum, with first-year results reaching nearly twice target and earning industry recognition across women’s RTW and luxury denim categories.
Scaling the Right Network
Through a highly selective wholesale strategy, we doubled R13’s retail network with the right top-tier partners — strengthening brand elevation, sharpening assortment focus, and driving stronger sell-through, retailer confidence, and scalable growth.
Building Brand Desire
We partnered with music talent, cultural voices, and media to strengthen R13’s identity in China — building brand heat while deepening recognition of its core product pillars, from denim and plaid to graphic tees and statement essentials.
Culture, Brought In-Store
From launch moments to store openings, we brought R13’s attitude to life through on-brand in-store events featuring DJs, musicians, and creative communities — creating experiences that felt true to the brand’s spirit and energy.
Industry recognition reflecting our standards, expertise, and results.
