Sporty & Rich
Sporty & Rich
Instantly identifiable for its understated yet aspirational approach to modern lifestyle, Sporty & Rich blends nostalgic sportswear with minimalist design and wellness-driven values. Founded in Los Angeles by Emily Oberg, the label has cultivated a devoted following for its refined basics, retro-inspired silhouettes, and a way of living that celebrates balance, beauty, and self-care.
From Pop-Up to Permanent
In just over a year, we have grown Sporty & Rich from pop-up to permanent, opening five distinctive locations that bring the brand’s lifestyle universe to life through immersive design and elevated experience.
Defining Brand Moments
In year one, we dressed over 350 celebrities and KOLs to build rapid awareness, strong digital visibility, and meaningful cultural traction for the brand in China.
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Activating Community & Lifestyle
From tennis moments to F&B partnerships and in-store experiences, we create dynamic community activations that keep our spaces vibrant, culturally connected, and rooted in the brand’s wellness-led point of view.
Campaigns That Spark Participation
Through two standout local campaigns, we have translated the brand’s lifestyle DNA into highly engaging cultural moments that inspired strong UGC and meaningful resonance across key communities.
Industry recognition reflecting our standards, expertise, and results.
