Mackage
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Mackage
Recognized for its seamless fusion of fashion and performance, Mackage has built a global reputation on luxurious outerwear defined by precision design, premium materials, and urban sophistication. Since its founding in Montreal, the brand’s tailored silhouettes and innovative craftsmanship have earned a loyal following for elevated winter essentials that never compromise style for function.
Category Leadership
From zero to one, we helped establish Mackage as one of China’s top premium luxury outerwear brands — building a distinctive market position through a sharp balance of fashion and function, supported by brand events, digital-first storytelling, and award-winning campaigns.
Designed for Local Resonance
Working closely with HQ, we developed locally relevant capsules and exclusive product moments for key cultural occasions, delivering strong market response and average sell-through of approximately 70%.
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Multi-Format Growth Strategy
Through a mix of permanent stores, pop-ups, and outlet concepts, we have expanded Mackage across more than 15 cities in China — using each format strategically to build brand awareness, reinforce positioning, and drive market reach.
Visibility That Builds Desire
With more than 500 annual PR and KOL placements, together with standout entertainment and TV exposure, we built broad brand awareness and elevated Mackage’s recognition across fashion, luxury, and lifestyle audiences.
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Industry recognition reflecting our standards, expertise, and results.
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